Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized.
They tell you that you’ll be able to target, in an ultra-personalized way, just the people who are most likely to buy, at the very moment they’re in buying mode — and at scale too.
It’s a compelling promise: Beautifully presented, up-to-the-minute data that we can serve up to the CEO and CFO to prove marketing really does “move the needle” and, of course, get our budget requests signed off.
