Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition.
Further, they lack the capabilities to accomplish the work of marketing: more than a fourth of CMOs report marketing data and analytics as a top capability gap, followed by customer understanding and experience management (23%) and marketing technology (22%), according to the annual Gartner 2022 CMO Spend and Strategy Survey conducted between February and March.
In all: 58% of CMOs report their teams lack the capabilities required to deliver their strategy.
How do CMOs feel about all this? Great, actually. Wait, what?
