Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last time.
Ok, maybe not shocking. Martech apps have seen growth each year since the first landscape in 2011.
Scott Brinker, author of the Chief Marketing Technologist blog, and fellow researcher Frans Riemersma of MartechTribe, released the latest martech landscape this month and reported 9,932 solutions. That represents a 24% growth from 2020, or 2,904 new solutions added to the landscape.