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How to Create Valuable Customer Conversations

A pandemic, economic uncertainty and social distancing — what a kerfuffle we are in right now.

As marketing leaders, it’s an incredibly difficult time to direct our teams. Everyone is struggling to navigate our current situation. Yet, while we’re all figuring out how to juggle emotions, families, dogs, toilet paper shortages, and a calendar full of conference calls, the revenue team has to press on in building pipeline and establishing predictable growth. It can’t be done the way we did it before.

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