A few weeks ago, I received a series of marketing emails from an influencer marketing technology company pitching their platform and services. It was the usual automated series of messages which concluded with, “I’ve researched you and your company, I’ve called you, I’ve left messages, InMails, etc. everything in my power. I’m convinced our platform can be a game changer for CabinetM and I’d love to be able to show you!”
Sadly, they clearly hadn’t researched my company because we are not as they thought, an agency, and we do not have B2C clients which are the ideal target for their platform. It did however, get me thinking about the role of influencer marketing in B2B businesses.
