With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators to maximize connection with a broader range of viewers.
First off, on the steady rise of connected TV viewing. According to the latest data from Nielsen, YouTube was the top streaming platform by watch time in 2023, underlining the growth of the platform as a key entertainment option.
