Tag: Social Media

February 5, 2024

LinkedIn is getting rid of its “Creator Mode” option as part of its broader shift away from hashtags as a connective tool, though it’s still keeping most of its Creator Mode elements as optional tools for all users, even if […]

February 5, 2024

Snap Inc. has announced a new round of layoffs, with the company set to cull 10% of its global workforce as it continues to rationalize costs, and re-focus the business. As reported by CNBC, Snap will cut around 500 roles […]

February 1, 2024

X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Which is not how you would assume that many […]

February 1, 2024

In case you needed a reminder that making significant money out of social media subscriptions is hard, YouTube has today announced that YouTube Premium and Music has now surpassed 100 million subscribers, 8 years after its initial launch. Which is […]

January 31, 2024

What a surprise, LinkedIn has once again seen “record engagement” in the latest quarter, as it continues its steady growth under parent company Microsoft. LinkedIn’s latest results, announced as part of Microsoft’s quarterly update, officially confirm that the platform is […]

January 30, 2024

Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize […]

January 26, 2024

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]

January 23, 2024

This could be handy. According to a new back-end code discovery in the Threads app, Threads users will soon be able to save their posts as drafts, enabling you to return and revise your missives at another time. As you […]

January 19, 2024

As we step into a new year, it’s worth revising and refreshing your marketing plan, and ensuring that you have the right strategy in place to maximize your results. If, indeed, you have a strategy at all. While all the […]

January 18, 2024

This is good news for YouTube creators. Last June, YouTube previewed its coming A/B thumbnail testing option, which will provide another means to help creators optimize their content performance. As demonstrated in the clip, YouTube’s thumbnail testing option will enable […]

January 16, 2024

Here’s a small, but handy new update on Instagram. In the latest version of the app, you now have an option to halt a Stories upload mid-process, which could be a valuable way to catch errors or issues before they […]

January 8, 2024

Here’s an update which could impact your TikTok planning. As per The New York Times, TikTok has removed the capacity to search for specific hashtags within its Creative Center tools, which will limit your capability to glean insight into the […]

January 8, 2024

As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share […]

January 3, 2024

Looking for ways to boost your social media marketing performance in 2024? This will help. The team from Giraffe Social Media have put together a new listing of helpful do’s and don’ts for your strategy, which cover off on some […]

December 19, 2023

If you’ve tapped over the “Media” tab on any X user’s profile of late, you may have noticed a change in the way the content is displayed in-stream. Over the last few weeks, X has been rolling out its new […]

December 18, 2023

TikTok’s rolling out a new update of the app’s UI and presentation on larger screens, with tablets and foldable devices now set to get their own version of the TikTok experience. As you can see in these images, the app […]

December 15, 2023

Given the relative popularity of Notes among younger users, it makes sense that Instagram is trying to capitalize on the option as much as it possibly can. This week, Instagram added 2-second looping videos to Notes, providing another engagement option […]

December 13, 2023

Instagram’s adding some new elements to its inbox Notes feature, with video notes, as well as new engagement options, designed to help drive more spontaneous interaction in the app. First off, there’s video Notes. Now, when creating a Notes in […]

December 11, 2023

Twitch is rolling out its annual Twitch Recap end-of-year highlights reel, a feature akin to the popular Spotify Wrapped, as it seeks to celebrate its community and foster stronger connections with viewers. New to this year, the platform has introduced […]

December 8, 2023

Good news with EU social media fans, with Threads looking set for a December 14th launch in the region, just in time to capitalize on holiday engagement. As reported by The Verge, EU Instagram users can now access a countdown […]