Tag: Social Media

December 8, 2023

Good news with EU social media fans, with Threads looking set for a December 14th launch in the region, just in time to capitalize on holiday engagement. As reported by The Verge, EU Instagram users can now access a countdown […]

December 7, 2023

X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period. As explained by X: “During [Q5], we see reduced CPMs and cost-per-conversion as consumers […]

December 5, 2023

In the competitive world of contracting, where skilled professionals offer a range of services from construction to renovation, effective marketing is the key to standing out in a crowded marketplace. Contractor marketing is a dynamic field that goes beyond traditional […]

December 1, 2023

While social media is not playing a dominant role in online shopping in Western markets (yet), a new study shows that it has caught on in the UAE. Let’s explore. Social media usage According to the RetailX Middle East Ecommerce […]

November 30, 2023

Topic authority is recognized expertise on a given subject. A company, publication, or person can possess it. In May, Google published an article in its Search Central Blog titled “Understanding news topic authority.” The article explains how Google assesses expertise […]

November 17, 2023

TikTok’s usage rate has flattened among Gen Z users still in their teens, but it is still ahead of its rivals, according to data from Forrester’s 2023 Youth Survey. However, nearly a third of teens now use Reels at least […]

November 14, 2023

YouTube is the latest platform to implement labels on AI-generated content, with the video leader looking to get ahead of the expected generative AI wave with new tagging requirements for creators. As explained by YouTube: “Over the coming months, we’ll […]

November 10, 2023

Instagram continues to lean into more private sharing, with a series of new updates in testing that will provide more ways for users to interact in smaller groups. First off, Instagram’s testing new ways to respond to inbox Notes, with […]

November 9, 2023

In addition to handbags, Real Authentication also authenticates clothing, jewelry, eyewear, watches and shoes, according to its website. TikTok’s partnership with Real Authentication comes after the U.S. launch of TikTok Shop in September. With the e-commerce hub, TikTok merchants customize […]

November 8, 2023

TikTok‘s $1 billion creator fund will close on December 16, 2023, according to the company’s announcement. What’s happening and where should existing creators move? Creativity Program As of mid-December, the Creator Fund won’t be available in the United States, United […]

November 1, 2023

There is no question that social media platforms have grown to become an important part of people’s lives. They can help people connect across great distances, and they are also extremely useful in sharing ideas, news and opinions. Moreover, social […]

October 30, 2023

Social media presents a valuable opportunity for brands to strengthen customer relationships and loyalty. By thoughtfully engaging audiences across platforms, brands can foster meaningful connections that drive growth. With its real-time engagement and intimate reach, platforms such as Facebook, Twitter, […]

October 27, 2023

As promised by Elon Musk, X has now released two new tiers for its X Premium subscription offering, as it works to get more people paying to use the app. The new tiers will supplement the current X Premium package, […]

October 16, 2023

YouTube’s launching a new “Spotlight Moments” ad option, which will enable advertisers to place their promotions within the most popular content around certain themes, like, for example, Halloween, the NBA playoffs, The Oscars, etc. As explained by YouTube: “YouTube connects […]

October 9, 2023

After testing it over the past few months, X has now officially launched its new audience control option, which will enable users to limit their post replies to verified accounts only in the app. As you can see in this […]

October 9, 2023

While it continues to add new features to Threads, the Instagram team is also building more engagement elements into its main app as well, including a bunch of new stickers that it’s looking to have ready for the upcoming holiday […]

October 3, 2023

In today’s rapidly evolving digital landscape, where attention spans are diminishing, platforms such as Instagram Reels and TikTok are revolutionizing how businesses communicate, captivate and flourish. Gone are the days when social media for enterprises was confined to LinkedIn updates […]

September 25, 2023

As X moves to shut down Circles, its more enclosed sharing option, it’s also looking to add more functionality to Communities, as a means to facilitate topic-specific engagement, in isolation from a users’ regular X identity. Which makes sense. For […]

September 25, 2023

While Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]