While it continues to add new features to Threads, the Instagram team is also building more engagement elements into its main app as well, including a bunch of new stickers that it’s looking to have ready for the upcoming holiday season.
First off, Instagram’s developing a new “App” sticker, which looks to be a way for users to directly promote other apps within their Stories.
As you can see in this example, shared by app researcher Alessandro Paluzzi (who spotted all of these new stickers in testing), the App sticker would provide an easy way to link your viewers through to another app, which could be good for promoting special deals, products, helpful creation tools, etc.
