Fostering brand allegiance and enhancing customer interaction is always the goal. The best path’s just not always clear.
It requires connecting to customers on a deep, personal level and simply knowing where their passion is, was and is likely to be. Brand loyalty is often found nestled within these nuanced customer engagement strategies.
Sounds easy, right? It isn’t. It takes work connecting with customers on a level beyond support and commerce transactions. How do you truly connect with your customers in a non-transactional way?
