The Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten the game’s final score.
What makes ads during the Super Bowl so special (beyond their $7 million price tag)? It might be that the majority of adults surveyed in the US say they see the ads as entertainment — not a marketing ploy. In fact, back in 2019, consumers spent 641,000 hours watching Super Bowl ads on YouTube during game day — a 58% increase from the previous year.