image credit: Unsplash

Brand Authenticity: How Taylor Swift Scores Big for the NFL Brand

February 9, 2024

Via: CMSWire

As a child, I grew up in the greatest sporting region of this great country.

New England.

Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint for the modern dynasty was written. There was nothing better than being a Patriots fan knowing that every single season, we had a chance to win it all. Even better than knowing that we were likely going to win, was getting to watch it with friends, family and new people that we’d meet at local watering holes who also happened to be Patriots fans. That team and its players brought people together — for the better.

Read More on CMSWire