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X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM

February 9, 2024

After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time for the Super Bowl this weekend.

As you can see in this example, X’s new sports betting odds graphics will be displayed to users who search for sports event-related topics. The odds will also include a direct link through to the BetMGM website, where users can place bets on that event.

It’s a smart integration for BetMGM, given broader engagement around sports in the app, and the direct attention among sports gamblers specifically, who already use the platform to keep up with real-time updates around live events.

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