Following Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, and more.
First off, on the top ads. According to YouTube view counts, Booking.com’s ad with Tina Fey won the day.
As with most Super Bowl campaigns, the best approach seems to be filling them with as many big-name celebrities as possible, then seeing what happens. And while this one isn’t particularly creative, the addition of Glenn Close obviously helped to get people talking.
