TikTok’s usage rate has flattened among Gen Z users still in their teens, but it is still ahead of its rivals, according to data from Forrester’s 2023 Youth Survey. However, nearly a third of teens now use Reels at least once a week and Shorts is also gaining steam.
The findings show a one point drop in the percentage of teens using TikTok at least once per week from 69% in 2022 to 68% in 2023. However, the weekly rate of usage is still much higher than the 63% it clocked in at two years ago. TikTok has also found itself ahead of one of its main competitors, YouTube, for the first time. YouTube saw its weekly usage among teens drop three points year-over-year (YoY) to 66%. This firmly puts TikTok in the lead.