Tag: Social Media

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]

September 18, 2023

X’s “X Premium” subscription program, formerly known as “Twitter Blue”, hasn’t been the solution that Elon Musk had initially hoped when he re-pitched the initiative late last year as a means to combat bots in the app, while also providing […]

September 12, 2023

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]

September 7, 2023

After launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, India, Mexico, the U.K., and the U.S. set to be […]

September 6, 2023

September is Fashion Month, with a range of large-scale, industry-leading fashion shows being held across the globe over the coming weeks, and aligning with this, TikTok has announced that it will be hosting a range of Fashion Month initiatives. As […]

September 5, 2023

TikTok has shared an update on its efforts to facilitate more control and transparency over the way it handles the data of European users, in alignment with its commitments to E.U. authorities on its data practices. As part of “Project […]

August 31, 2023

For content creators looking to share their work, Instagram is still the top choice according to a recent study by research firm Mavrck. That’s despite TikTok gaining momentum. Let’s dive in. Why creators are still flocking to Instagram The latest […]

August 29, 2023

YouTube’s implementing a new approach to its policy enforcement actions, by launching training courses for creators that violate specific platform policies, as opposed to applying a strike to their channel. The new approach aims to help educate creators, as opposed […]

August 24, 2023

One thing that can be annoying about TikTok, and how its users approach participatory content, is that you often end up hearing the same song over and over and over again as you scroll through your “For You” feed. Tracks […]

August 23, 2023

LinkedIn’s looking to boost its newsletter creation functionality, as more LinkedIn members sign-up to newsletters in the app, providing direct connection with its expanding audience. First off, LinkedIn’s rolling out an updated newsletter editing and publishing process, improving on the […]

August 18, 2023

They’ve been in testing for a while, but Instagram has now officially announced that a new audio clip option is coming to Notes in the app. As shared by Instagram chief Adam Mosseri (in his Instagram channel), the new audio […]

August 17, 2023

Changing strategy, social media platform X, aka Twitter, has opted to pull the plug on advertisers using its timeline to push their accounts and reel in fresh followers. The development was noticed by Axios, quoting an email dispatched to advertising […]

August 15, 2023

As social media apps overtake radio as the key discovery platform for new music, every app is now working to get up to speed, and integrate more music discovery options into their UI. YouTube is the latest to add another […]

August 11, 2023

Music on static posts or profiles feels very MySpace, but maybe there’s a place for it, and maybe, making people listen to some Jack Jones track over your holiday snaps will improve the viewing experience. Instagram seems to think so, […]

August 9, 2023

Looking to incorporate TikTok into your holiday marketing push this year? This will help. This week, TikTok has published a new overview of how to set up your TikTok ad campaign, including notes on choosing the right objectives, and setting […]

August 8, 2023

In-stream shopping has become the key revenue driver for the Chinese version of TikTok, and the company is determined to make it a thing in Western regions too, despite limited interest, thus far, from users. TikTok’s latest effort on this […]

July 27, 2023

There are quite a few things in this world that never fail to surprise me. Take, for instance, the news about Elon Musk purchasing Twitter and transforming it into X, along with the unexpected move of promoting a dog-branded cryptocurrency […]

July 27, 2023

WhatsApp has added another connection option with video messages, which, like voice messages, enable you to insert video clips into your WhatsApp chats. As you can see in this example, WhatsApp video messages are displayed in circles within the app, […]

July 24, 2023

Local marketing refers to the strategies and activities that are used by businesses to target and engage with customers in a specific area or local community. It focuses on promoting products or services to customers within a particular region or […]

July 24, 2023

While there has been considerable buzz about AI and Threads this year, another quietly growing trend is the use of YouTube as a source for podcast discovery. YouTube has long been a source of video entertainment, but like all social […]