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Elon Musk Says That New, Lower Priced Tiers for X Premium Are Coming to Boost Take-Up

September 18, 2023

X’s “X Premium” subscription program, formerly known as “Twitter Blue”, hasn’t been the solution that Elon Musk had initially hoped when he re-pitched the initiative late last year as a means to combat bots in the app, while also providing X with an alternate revenue stream. Thus far, X Premium take-up has remained very low, with only around 0.3% of X users signing up to the scheme, which gives you a blue checkmark for your profile, as well as a range of other add-on features.

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