Walmart Connect, the retail media unit of Walmart, is rolling out a sponsored video advertising format ahead of the holiday shopping rush, per details shared with Marketing Dive. This represents the network’s first on-site video ad solution and is positioned as a key stepping stone toward offering more robust upper-funnel options for brand partners.
“Video ads in search results give you the ability to tell your brand or product’s story to break the barrier between upper-funnel campaign tactics and performance ad formats like Sponsored Search,” said Susanna Lee, senior director of product marketing for Walmart Connect, in a press statement.
