In-stream shopping has become the key revenue driver for the Chinese version of TikTok, and the company is determined to make it a thing in Western regions too, despite limited interest, thus far, from users.
TikTok’s latest effort on this front is a new “Fulfilled by TikTok” program in the UK, which will see TikTok itself act as the intermediary, to ensure that products are shipped faster to UK shoppers.
As explained by TikTok:
