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Instagram holds strong among creators amid TikTok’s ascent

August 31, 2023

For content creators looking to share their work, Instagram is still the top choice according to a recent study by research firm Mavrck. That’s despite TikTok gaining momentum. Let’s dive in.

Why creators are still flocking to Instagram

The latest report reveals that a staggering 98% of creators opt for Instagram’s feed posts, Stories, and Reels to showcase their content. This positions Instagram as a leader in creator engagement, surpassing platforms like TikTok and Facebook in this aspect.

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