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Amazon tests $35 free shipping minimum

August 30, 2023

Amid rising operational and delivery costs, Amazon is experimenting with threshold minimums for shipping.

“We continually evaluate our offerings and make adjustments based on those assessments,” an Amazon spokesperson said in an email to Retail Dive.

In its Q2 earnings call in early August, CEO Andy Jassy said the company is identifying ways to lower costs to serve its fulfillment network while focusing on fast delivery speeds for Prime customers. “We’re continuing to extend delivery to non-Prime customers as well,” he said.

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