While Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes the most of this positioning by emphasizing how people use Pinterest to find new ideas and put them into action.
In a new thirty-second spot titled “Disco Treehouse,” a couple with two very different living room decor ideas use the platform to create a space both of them love. In “Tropical Getaway,” a woman uses Pinterest to plan her dream vacation.
