While social media is not playing a dominant role in online shopping in Western markets (yet), a new study shows that it has caught on in the UAE. Let’s explore.
Social media usage
According to the RetailX Middle East Ecommerce Region 2023 report, many people in the Middle East use social media, with Qatar having nearly 98% of its population on at least one platform.
TikTok is gaining popularity rapidly, while Facebook and Instagram’s reach for advertisers is declining.
