Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize their time and to maintain a connection with the latest shifts.
Generative AI took a huge leap in 2023 and is set to become even more embedded in many professions throughout this year. And while I personally don’t see AI as a replacing technology, able to do the task of humans wholesale, there are clearly many areas where it can provide benefit.
