Tag: Marketing

January 19, 2024

As we step into a new year, it’s worth revising and refreshing your marketing plan, and ensuring that you have the right strategy in place to maximize your results. If, indeed, you have a strategy at all. While all the […]

January 12, 2024

Are you struggling with improving your business revenue using B2B content writing? If yes, then you’re not alone! B2B content writing is the heart of every B2B company that is using the power of content marketing to market their product/ […]

January 12, 2024

Businesses have long understood the importance of customer data management: collecting and analyzing data to better serve customer needs and optimize the way they operate. Yet, extracting meaningful insights from vast amounts of information in a timely manner has always […]

January 8, 2024

As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share […]

January 3, 2024

Looking for ways to boost your social media marketing performance in 2024? This will help. The team from Giraffe Social Media have put together a new listing of helpful do’s and don’ts for your strategy, which cover off on some […]

December 28, 2023

In today’s business environment, establishing a strong brand presence is crucial for achieving success. One effective marketing strategy that has become increasingly popular in the years is known as brand ambassador marketing. By harnessing the power of influencer marketing, companies […]

December 14, 2023

B2B companies are creating short videos to tell a story, explain their products and services, and show what makes them different. In addition to being entertaining, these videos help companies build trust with potential customers by showing real people using […]

December 14, 2023

In today’s fast-paced B2B marketing landscape, companies constantly seek innovative ways to connect with clients. Chat lines represent a powerful, yet often underutilized, tool in this endeavour. They offer a more intimate, direct form of communication compared to emails or […]

December 12, 2023

Google really didn’t have to exaggerate. When the company introduced Gemini last week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to […]

December 4, 2023

The future of marketing is going to be driven by multicultural and diverse audiences. Yet most companies aren’t prepared to engage in an authentic and effective way—preferring the general market tactics that worked in the past, or limiting their outreach […]

November 21, 2023

April Ho-Nishimura, global head of employee and customer experience at onsemi, a NASDAQ100 semiconductor powerhouse, lives and breathes CX and EX. No, she really does. Just look at her title. We’ve heard about the importance of the intersection of customer […]

November 21, 2023

Our phones are filled with mobile apps that help us do anything from ordering lunch to managing finances or tracking our heart rate. Apps provide convenience and generate engagement that other channels can’t deliver − and with 485,000 mobile apps […]

November 20, 2023

Today, we’re more clued up than ever about how B2B buyers buy. We know, for example, that sales are taking longer, that buyers are more independent (they probably don’t want to speak to your sales people) and that their shortlists […]

November 16, 2023

EVERETT, Mass. — As assistant director of web services at Florida State University, Debbie Kelly is aware of the rising interest in AI in marketing and naturally wants to create excellent digital experiences for prospective and current students. Find what […]

November 15, 2023

Pottery Barn’s new app stands alongside its Pottery Barn Kids and Pottery Barn Teen apps currently on iOS, which it unveiled in January. The two apps offer similar services, including creating registries, viewing items in virtual rooms and paying for […]

November 13, 2023

While most professionals would agree with the complaint that they have “too many meetings,” perhaps the real issue is that such meetings may not be particularly helpful, productive or insightful. For customer marketing managers who are responsible for the success […]

October 30, 2023

The US government’s executive order on artificial intelligence released today underpins a range of implications for customer experience and marketing leaders, particularly around the directives protecting Americans’ data privacy in an era where data fuels personalized customer experiences and marketing […]

October 27, 2023

UnBoxed typically brings a deluge of news around Amazon Ads, and this year is no different. Announcements trickling out of the 2023 show see the e-commerce giant jumping on trends related to generative AI and data clean rooms, while also […]

October 20, 2023

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made uncomplicated if you take the right steps. Features […]

October 17, 2023

So far, TalkShopLive has grown its roster of retail partners, including Walmart, Target and Best Buy. Last December, Best Buy offered an in-store pickup option for shoppers who bought items through the platform. The retailer enlisted TikTok influencer Noah Schnacky […]