Migrating from Google’s Universal Analytics (UA) to GA4 has been a top priority for digital marketers and analysts. But with the deadline to adopt GA4 now past, marketers may be left with a collective shrug of what to do next.
The simple answer is to look at how your analytics settings are holding up. When you buy a new car, you often fiddle with features while you take it for a spin. Taking GA4 for a spin is certainly called for.
Adam Ribaudo covers some aspects of the change in his recent CMSWire column. Here are a few more ideas to check out while your GA4 is “on the road” to keep your analysis moving forward.
