Google’s algorithm updates used to be straightforward. If rankings were impacted, search engine optimizers knew the cause. For example, the Panda update in 2011 affected sites with low-value content. The Penguin update in 2012 addressed spammy links.
But those causes are no longer apparent. Google’s explanations of algorithm updates are often fuzzy. It rarely offers actionable solutions or even targeted areas, such as content, usability, or links.
Thus diagnosing and fixing an organic search drop is much harder.
