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Snap Provides Tips for Advertisers Looking To Tap Into Super Bowl Discussion

February 7, 2024

Looking to run promotions on Snapchat during the Super Bowl this weekend?

This will help.

Snapchat recently commissioned Kantar to analyze a range of Super Bowl-related campaigns in the app, in order to establish what works best, and how brands can tap into the surrounding discussion and engagement.

And while the findings are largely as you would expect, there could be some notes of inspiration, that might change your approach in the app.

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