TikTok’s looking to get more people searching for more stuff in the app, with new prompts that look to get users to download a dedicated TikTok Search shortcut that can then be added to their device Home Screen.
As you can see in this example, posted by Girl Power Marketing (and shared by Matt Navarra), the new TikTok Search shortcut makes it easier to discover TikTok content without having to tap through to the relevant area in the app.
Which, ideally, could also help TikTok to become more of a shopping destination, by highlighting relevant product matches in the app, which will then lead to more discovery behavior being routed through this new process.
