Tag: Google

July 5, 2023

Twitter 2.0’s trial and error approach continues, with the platform now backtracking on its move to restrict tweet access to non-logged in users. Well, to a certain degree. Today, Search Engine Roundtable has reported that Twitter has implemented a new […]

June 14, 2023

Google’s AI push continues with two new AI-driven means for maximizing campaign performance, especially of video-based campaigns. Demand Gen and Video Views campaigns arrive a month after Google unveiled new updates to its AI chatbot Bard, equipping it with virtual […]

June 13, 2023

Artificial intelligence is upending search engines. While Google and Bing are integrating AI chats, impressive startup providers are emerging. Here are four AI-driven search engines for content creators. AI Search Engines for Writers Perplexity generates streamlined, AI-based search results with […]

June 1, 2023

Many of the new features aren’t available yet, though Google expects them to be later this year. The company launched its wallet in 39 markets around the world last year and since then it has expanded into 25 more markets, […]

May 26, 2023

Google has announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. The program aims to connect SMBs with approved digital coaches from their […]

May 10, 2023

With the opening keynote of Google I/O less than an hour away, news outlets are already leaking reports of the big announcements to come during the annual developer conference that begins today at 1 p.m. EST. Google’s Upcoming AI Updates […]

April 26, 2023

CMSWire is holding its upcoming conference, CMSWire Connect, May 10 – May 12 this year in Austin, Texas. The conference will host speakers from various domains within customer experience and the digital sphere. CMSWire is running Q&As with featured speakers […]

April 21, 2023

In response to an antitrust intervention by the UK’s Competition and Markets Authority (CMA), Google has put forward a proposal that would grant developers offering apps through its UK Play mobile app store the freedom to utilise alternative payment processors […]

March 22, 2023

Editor’s note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: Google Analytics: 4 Tips to Transition from […]

March 15, 2023

When someone wants to search for a product, look at videos or read about a topic, they go directly to their preferred search engine. And if you want to show up in said search engine results pages (SERPs), you’ll need […]

February 28, 2023

Google has unveiled new AI-enabled tools, including automatically created assets and customer acquisition objectives — to help advertisers create more meaningful and beneficial ads. Generate Additional Advertising Assets Delivering the optimal ad to the right person at the right time […]

January 24, 2023

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]

December 23, 2022

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]

December 19, 2022

Digital advertising is changing, but not in the blink of an eye. It’s more like a gathering storm in the distance. For a few years, concerns about privacy and abusive tracking in the digital advertising industry have led consumer groups, […]

November 10, 2022

Search engine optimizers often use the terms “answer box” and “featured snippet” interchangeably. Both are quick answers or summaries at the top of Google’s organic search results. And yet there’s a big difference. Featured snippets are short answers pulled from […]

October 31, 2022

Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join […]

October 27, 2022

One rationale for buying a second-hand domain name is inheriting the backlinks. Another is the name itself, especially if it represents your business or includes a primary keyword. Whatever the reason, buying a used domain requires much due diligence. A […]

October 18, 2022

UTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement […]

October 12, 2022

As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on selected websites, where […]

August 3, 2022

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]