Category: Mobile Commerce

February 12, 2024

TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes using the app to connect with fans around and during the upcoming Games. As explained by TikTok: “The partnership aims to help […]

February 9, 2024

After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time for the Super Bowl this weekend. As you can see in this example, X’s new […]

February 7, 2024

Looking to run promotions on Snapchat during the Super Bowl this weekend? This will help. Snapchat recently commissioned Kantar to analyze a range of Super Bowl-related campaigns in the app, in order to establish what works best, and how brands […]

February 7, 2024

Threads has announced that it’s now testing the ability to save posts in the app, which has been a highly requested feature update, and will bring Meta’s real-time discussion platform more into line with other apps. As you can see […]

February 6, 2024

TikTok’s looking to get more people searching for more stuff in the app, with new prompts that look to get users to download a dedicated TikTok Search shortcut that can then be added to their device Home Screen. As you […]

February 6, 2024

Elon Musk wants to make X people’s main source for news updates, repeatedly touting his “everything app” as a competitor to mainstream publishers, and the only platform willing to tell the truth, direct from the public. Which is why, in […]

February 5, 2024

LinkedIn is getting rid of its “Creator Mode” option as part of its broader shift away from hashtags as a connective tool, though it’s still keeping most of its Creator Mode elements as optional tools for all users, even if […]

February 1, 2024

X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Which is not how you would assume that many […]

February 1, 2024

In case you needed a reminder that making significant money out of social media subscriptions is hard, YouTube has today announced that YouTube Premium and Music has now surpassed 100 million subscribers, 8 years after its initial launch. Which is […]

January 31, 2024

What a surprise, LinkedIn has once again seen “record engagement” in the latest quarter, as it continues its steady growth under parent company Microsoft. LinkedIn’s latest results, announced as part of Microsoft’s quarterly update, officially confirm that the platform is […]

January 29, 2024

TikTok wants brands to try and be more funny, as a means to create more resonant messaging in the app. That’s the focus of the platform’s latest research insights, which look at what types of comedic approaches work on the […]

January 29, 2024

Pinterest has shared some new tips on how to optimize your product feed in the app, in order to improve the performance of your Pin listings, and create a more responsive in-app presence. Which applies to both newcomers to the […]

January 26, 2024

This seems slightly concerning. As reported by Fortune, X has signed a new deal with MGM Resorts’ online gambling subsidiary BetMGM, which will soon see betting odds displayed on X, along with links that guide users to place bets via […]

January 23, 2024

This could be handy. According to a new back-end code discovery in the Threads app, Threads users will soon be able to save their posts as drafts, enabling you to return and revise your missives at another time. As you […]

January 22, 2024

LinkedIn has announced that it’s removing Lookalike Audiences as an ad targeting option, which could change the way that you look to reach your target audience in the app. LinkedIn’s Lookalike Audience option enables you to input a list of […]

January 18, 2024

This is good news for YouTube creators. Last June, YouTube previewed its coming A/B thumbnail testing option, which will provide another means to help creators optimize their content performance. As demonstrated in the clip, YouTube’s thumbnail testing option will enable […]

January 16, 2024

The X team is super excited this week, because MrBeast (aka Jimmy Donaldson), the most popular YouTuber of all time, has uploaded one of his videos directly to X, as a means to test X’s monetization capacity, according to Donaldson’s […]

January 16, 2024

Here’s a small, but handy new update on Instagram. In the latest version of the app, you now have an option to halt a Stories upload mid-process, which could be a valuable way to catch errors or issues before they […]

January 9, 2024

X has taken another step forward in its “everything app” plan, with the platform announcing a new partnership with Shopify, which will provide more opportunity for Shopify merchants to promote their products in the app. The new deal, which both […]

January 8, 2024

Here’s an update which could impact your TikTok planning. As per The New York Times, TikTok has removed the capacity to search for specific hashtags within its Creative Center tools, which will limit your capability to glean insight into the […]