Category: Analytics & Data

September 27, 2023

When ChatGPT was first introduced, professionals from every industry were intrigued and mesmerized by AI’s potential Save for data analysts. Many developers working with data were impressed, but analysts remained somewhat skeptical. Generative AI provides answers that are not deterministic […]

September 8, 2023

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics on other platforms. If they are using video, then YouTube […]

August 28, 2023

When it comes to spreadsheets, no software has outshone Microsoft’s Excel. Since its debut in 1987, Excel has reigned supreme as a workplace staple, maintaining its status as the king of spreadsheets. Microsoft has continually defended Excel’s crown, refreshing its […]

August 1, 2023

In a significant development for the marketing industry, AnalyticsIQ, a leading provider of predictive people-based data, has announced a strategic partnership with Claritas®, a data-driven company that aids marketers in achieving superior ROI. This collaboration of AnalyticsIQ and Claritas will […]

July 25, 2023

In the dynamic digital marketplace, predictive analytics in ecommerce is becoming the cornerstone of ecommerce evolution. With the power to anticipate customer behavior and preferences, this disruptive technology arms businesses with tools that reengineer their interactions with customers. Creating a […]

July 21, 2023

Migrating from Google’s Universal Analytics (UA) to GA4 has been a top priority for digital marketers and analysts. But with the deadline to adopt GA4 now past, marketers may be left with a collective shrug of what to do next. […]

July 17, 2023

Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make well-informed marketing decisions? With GA4, there’s an abundance […]

July 6, 2023

We are living on the cusp of an AI revolution in customer experience management, as companies brace for a future where AI technology — such as machine learning, chatbots and lately generative AI — will supercharge contact centers and frontline […]

June 16, 2023

The definition of customer data is any first-party behavioral, demographic and personal information that organizations collect directly from their customers or obtain from a third party, such as a data broker or business partner, and which can be traced back […]

June 15, 2023

But marketers interested in customer experience must pay closer attention to two new frameworks aimed at ensuring consistent data privacy in the apps sold in the Apple store. Apple announced these features in a public blogpost on its site. Apple […]

June 5, 2023

Buzz is a fleeting part of the digital marketers’ daily online dialogue — a concept here today may not be talked about tomorrow. Despite the buzz around topics such as AI, marketers are still discussing cookies — more specifically, third-party […]

June 1, 2023

Google has been putting in extra effort for its second major transition in the realm of analytics. Those who work closely with analytics may recall the introduction of Universal Analytics, which, in an ironic twist, is set to be superseded […]

May 25, 2023

Gathering information on customer experiences and how these evolve during the customer journey is lifeblood for a brand. With this data, businesses can prioritize the nurture and growth of their customer base. The Value of Customer Success Metrics It’s true […]

May 5, 2023

As we move toward a cookieless future, brands that generate value from personal data will need to change the way it is acquired. The tension between personalized experiences and privacy is increasing, and we need to be mindful of the […]

April 26, 2023

CMSWire is holding its upcoming conference, CMSWire Connect, May 10 – May 12 this year in Austin, Texas. The conference will host speakers from various domains within customer experience and the digital sphere. CMSWire is running Q&As with featured speakers […]

April 12, 2023

Without question, data is not only the life blood of the modern enterprise, but also the key building block for digital customer experience and digital transformation. Given this, the question is do CIOs and other technology leaders have a clear […]

March 22, 2023

Editor’s note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: Google Analytics: 4 Tips to Transition from […]

March 20, 2023

Despite the looming deprecation of third-party cookies, loss of signal identifiers and growing number of privacy regulations, third-party data continues to play a major role in forming media strategies, according to Datonics’ latest survey. The findings suggest that marketers may […]

March 20, 2023

Zero-party data refers to customer information that is intentionally and proactively shared with brands, usually through surveys, forms or preference centers. Unlike first-party data collected directly by companies, zero-party data is based on trust and transparency and can provide valuable […]

March 7, 2023

Google Analytics has been the staple analytics package for many digital teams, which have relied on it to track website usage and success for a number of years. Of course, part of the reason for this is Google Analytics’ freemium […]