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eBay Will Compete with Sotheby’s in Key Focus Category

June 12, 2024

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The Trading Cards category is one of eBay’s biggest priorities and part of its Focus Category strategy, but it is facing a new competitive threat. High-end auction house Sotheby’s will begin auctioning trading cards valued at $100,000 and above as part of a collaboration with Fanatics.

As previously announced, Fanatics is preparing to launch a collectibles marketplace later this summer that will connect buyers and sellers of trading cards and memorabilia through fixed-priced listings and auctions.

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