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eBay Will Compete with Sotheby’s in Key Focus Category

June 12, 2024


The Trading Cards category is one of eBay’s biggest priorities and part of its Focus Category strategy, but it is facing a new competitive threat. High-end auction house Sotheby’s will begin auctioning trading cards valued at $100,000 and above as part of a collaboration with Fanatics.

As previously announced, Fanatics is preparing to launch a collectibles marketplace later this summer that will connect buyers and sellers of trading cards and memorabilia through fixed-priced listings and auctions.

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