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Category: News


News

MeetingPlay Receives $75 Million Investment From Sunstone Partners

June 22, 2021

Via: CMSWire

MeetingPlay, a technology company that focuses on solutions for in-person, virtual and hybrid events, has received a $75 million investment from Sunstone Partners, a private equity firm that focuses on software and tech-enabled services companies. The hybrid event tech company […]


News

Snapchat Shares New Insights into How Users Celebrate Pride Month, and What They Expect from Brands

June 16, 2021

Via: Social Media Today

With Pride Month now well underway, Snapchat has published a new report which looks at how its users are looking to engage around Pride, but also what they expect, and would like to see from brands around the same. The […]


News

Unisys Buys Comms Specialist Unify Square, Kofax Updates Low-Code and More News

June 14, 2021

Via: CMSWire

Unisys Corporation, a global IT software and services company, acquired Unify Square, an experience management provider for secure collaboration and communications platforms, for $152.5 million in cash on June 3. Unisys will integrate Unify Square’s unified communications as a service […]


News

Etsy Goes on Defense after Investigation into Illicit Goods

May 4, 2021

Via: EcommerceBytes

After a reporter from Insider reached out to Etsy about illicit goods allegedly available for sale on its marketplace, the company went on defense. “We’re investing at least $40 million in policy enforcement this year to ensure we uphold the […]


News

GumGum secures $75M funding round as interest in contextual targeting heats up

April 13, 2021

Via: Marketing Dive

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]


News

Amazon Illegally Fired Activist Workers, Labor Board Finds

April 5, 2021

Via: NYTimes Tech

Amazon illegally retaliated against two of its most prominent internal critics when it fired them last year, the National Labor Relations Board has determined. The employees, Emily Cunningham and Maren Costa, had publicly pushed the company to reduce its impact […]


B2B, News

Colocation Sell-Offs, Procurement Platform Partnerships and a New Rosie the Riveter for the She-cession

March 31, 2021

Via: B2B News Network

We’ve got news from the data centre, more from procurement platforms and some from the world of feminist business. The Toronto-based Aptum is changing. The company is selling its Canadian colocation business to eStruxture. “We are excited to complete the […]


News

Martech, by any other name: Thursday’s daily brief

March 25, 2021

Via: MarTech Today

Good morning marketers, when attending events, do you prefer 20-minute or 40-minute sessions? That’s a debate we often have. How long should the sessions be? Especially this past year with virtual events where attention spans are already stretched. We get […]


News

Financial Services marketing trends for 2021

March 15, 2021

Via: Smart Insights

Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is high, and encouraging customer loyalty in younger, digitally savvy audiences is challenging given that new challenger banks, neobanks, and aggregator services encourage switchers to […]


Advertising & Marketing, News, Technology

What Google’s rejection of post-cookie identifiers means for advertisers

March 4, 2021

Via: Mobile Marketer

Google has again disrupted the plans of advertisers and ad-tech providers looking to target and track consumers, saying that it will not build or use alternative user-level identifiers once third-party cookies are phased out. “People shouldn’t have to accept being […]