B2B companies are creating short videos to tell a story, explain their products and services, and show what makes them different. In addition to being entertaining, these videos help companies build trust with potential customers by showing real people using their products. When creating these videos, keep in mind that they should focus on one topic at a time (less than 2 minutes). There are many benefits of creating short ones videos. They have higher views rates because they are easier to digest than longer content. Also, they can be shared easily across multiple platforms such as Instagram Stories or Facebook Stories which provides additional exposure for your business! So if you haven’t started using video marketing yet…now is the time!
