image credit: Unsplash

Is Content Marketing the Key to Sales Enablement?

February 19, 2020

Via: CMSWire

Sales enablement has seen a steady rise in adoption over the years. According to LinkedIn, less than 20% of organizations reported they were using sales enablement in 2013, but by 2019 over 60% have embraced the strategy.

With that in mind, we’ve turned to the experts to learn why sales enablement is growing, and what impact content marketing can have on the sales process.

Read More on CMSWire