Sales and marketing. We often hear these two words lumped together, but the truth is that in many organizations, sales and marketing teams work separately. This has always seemed counterintuitive to me. Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page?
As we head into 2021, organizations have the perfect opportunity to rethink their sales kickoff. While departments may not be able to gather in-person due to coronavirus restrictions, virtual meetings remove the restrictions that governed in-person events, such as budget concerns, travel time, office coverage, etc. I recently spoke with my former colleague Tom Wentworth on his Scaleup Marketing podcast.