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TikTok Launches New Marketing Education Initiative to Help Advertisers Maximize their Opportunities

April 6, 2022

As it works to maximize its revenue opportunities, TikTok’s launching a new educational initiative in order to help marketers better understand and utilize the various platform features to reach and engage the TikTok audience.

Called Creative Agency Partnerships (CAP) University, the program will take agency partners and freelance creatives through all aspects of effective TikTok creation.

As explained by TikTok:

“CAP University is a custom learning program that allows enrollees to join the courses they want, customize their learning curriculum based on the agency’s unique areas of growth, and even attend live office hours session with TikTok’s CAP team to further their knowledge and gain an in-depth understanding of the creative possibilities on and off the platform.”

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