TikTok is a ‘sound on’ environment, which is a shift for many marketers who’ve become accustomed to building for ‘sound off’ situations, in order to maximize their messaging to a broader range of people.
But according to TikTok, 88% of its users consider sound to be essential to the in-app experience, while 73% are more likely to stop and look at ads with audio, making it a key consideration for brand content campaigns.
