image credit: Pixabay

TikTok Expands Marketing Partner Program to Provide Assistance on Audio Elements

October 7, 2021

TikTok is a ‘sound on’ environment, which is a shift for many marketers who’ve become accustomed to building for ‘sound off’ situations, in order to maximize their messaging to a broader range of people.

But according to TikTok, 88% of its users consider sound to be essential to the in-app experience, while 73% are more likely to stop and look at ads with audio, making it a key consideration for brand content campaigns.

Read More on Social Media Today