What’s the point of creating content if no one sees it? There isn’t one.
That’s why promoting and distributing content is equally as important as writing it. Without a solid promotional strategy, even the most original and compelling piece of content has the potential to fall flat.
When looking at the software-as-a-service (SaaS) industry specifically, space is becoming increasingly crowded. No matter what audience or niche your business serves, there’s a good chance there’s already content out there that’s covering the topics you’re trying to target.
Software marketers must think outside-the-box if they want their content to stand out and connect with audiences.
