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What Is Inbound Marketing and How Does It Support Marketing Strategy?

November 18, 2021

Via: CMSWire

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their interests. This organically connects the prospect to a brand.

According to a report from Statista, 29% of US B2B companies plan to explore inbound marketing as a marketing strategy in 2021. That ranked below:

  • Account-based marketing (ABM): 46%
  • Video marketing: 41%
  • Influencer marketing: 38%
  • Artificial intelligence: 38%
  • Retargeting: 33%
  • Personalization: 32%

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