Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their interests. This organically connects the prospect to a brand.
According to a report from Statista, 29% of US B2B companies plan to explore inbound marketing as a marketing strategy in 2021. That ranked below:
- Account-based marketing (ABM): 46%
- Video marketing: 41%
- Influencer marketing: 38%
- Artificial intelligence: 38%
- Retargeting: 33%
- Personalization: 32%