Of all the personalization marketing that has taken off in the last few years, cultural marketing has been the most revolutionary. Complementing the rising online visibility of discussions during annual cultural holidays and events such as Black History Month, cultural marketing has become a strategic element in bringing marketers closer to diverse customer groups.
But the complexity of reaching diverse groups remains. A notable shift that appears to be bridging this gap is the use of offline and online media within a platform business model. Marketers can leverage this shift to forge stronger connections with customers, from selecting ad creatives to employing AI assistants.
