One of the best ways for ecommerce businesses to enhance their business presence is via content marketing. Around 92% of businesses consider content as their business asset. It’s no wonder that content marketing can offer up to three times more ROI as compared to paid search. However, a majority of ecommerce companies fail at content marketing. Here are the top seven ways to upgrade your ecommerce content marketing strategy:
1. Use the most popular content formats
The easiest way to identify the success of ecommerce content marketing is by measuring user engagement.