Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers.
To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not to count the links in page-ranking algorithms.
This is something John Mueller, a senior webmaster trends analyst at Google, noted in a Reddit post, saying “randomly dropping a link into Wikipedia has no SEO value and will do nothing for your site,” according to an SEO Roundtable article.
