GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with the broader shift of media dollars toward digital channels like OTT and connected TV due to the pandemic, are leading more marketers to adopt solutions like what GumGum has to offer. The firm currently works with over 100 major brand clients and 1,200 publishers at the global level.
