Everyone is suffering in some way during the era of the COVID-19 crisis, but as it relates to marketing, the tourism industry may be taking the hardest hit. (If you’re one of these marketers, hang in there, and please let me know if I can help in any way.)
So many incredible brands — from neighbourhood spots to household names — have been reeling from the impact of everyone needing to stay home for the good of public health.
In this unprecedented time, I decided to look into how various brands are responding to this hardship through content.
