Merchants will be able to sell products on Google Shopping at no charge, thanks to changes that will take effect soon.
Previously, they had to pay per click, but the cost was not fixed. There was no minimum, but they had to set a maximum for ad spend and Google would stop displaying their ads once the maximum was reached.
Starting next week, search results on the Google Shopping tab will consist primarily of free product listings, said Bill Ready, Google’s president of commerce.