Tag: content marketing

January 7, 2020

How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year. We’ve welcomed 2020 and it’s the perfect time to start thinking of the best way […]

January 2, 2020

According to Demand Metric, content marketing generates three times more leads than outbound marketing and it’s about 62% less costly. As a B2B brand, if you want to attract more leads to your business and spend less to do so, […]

December 20, 2019

What does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the […]

December 20, 2019

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost […]

November 27, 2019

Digital marketing has proven itself to be one of the most effective types of marketing. Email, social media, content marketing, search engine optimization – all of these tactics are essential to business success in 2020. It’s probably why as many […]

October 29, 2019

We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily use all the tactics in our toolkit: smiling, quickly building rapport, and, over time, earning all-important trust. Then we leverage this […]

October 22, 2019

In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales. Plus, thanks to technology, we’ll also be dropping some content […]

October 9, 2019

More than half of marketers say blog content creation is their top inbound marketing priority, according to HubSpot. The same company found 24% of marketers struggle to identify the right tools and technologies for their needs. So there is the […]

September 16, 2019

Content marketing is saturated. We’re all on the hamster wheel busy creating blogs, podcasts, white papers, what have you for our B2B brands. Unfortunately, if you are like most B2B brands, it’s likely a big chunk of this content is […]

September 11, 2019

From voice-activated devices to in-store kiosks, touchpoints are everywhere, and more are coming. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness by 47.7%. We’ve asked digital marketing experts what digital […]

August 16, 2019

More than three in four mobile devices are running Android, yet the operating system doesn’t have a default SMS alternative like iMessage. With Google taking over the rollout of RCS for Android users, the future of this SMS replacement looks […]

August 15, 2019

B2B marketers are publishing more content than ever before in an effort to help solve buyer’s problems and drive lead generation. However, once that prospect becomes a lead, content marketing principles often end for organizations. Most of a marketer’s work […]

August 12, 2019

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]

August 1, 2019

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are […]

July 2, 2019

In the digital age, content is currency. Governments, brands and personalities the world over leverage content in a myriad of forms to shape opinions and shift paradigms. It’s no wonder then that content marketing is the most established form of […]

March 19, 2019

You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of culture. The way a person acts, interprets or responds to different situations will be, to […]

January 21, 2019

Content marketing is being viewed as the future of marketing, according to research conducted by the World Media Awards 2019. Marketing that’s driven by content is on the rise with almost half (45%) or marketers saying that over 50% of […]

January 17, 2019

While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can cause your campaign to fail before it starts generating meaningful results. Content marketing […]

January 4, 2019

The purpose of content marketing is to use content as leverage to attract visitors to your site or digital assets, engage them, turn them into paying customers and retain them. Seems like a tall ask, doesn’t it? And it is. […]

January 2, 2019

Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter – nothing can overtake videos now. According to the latest stats, video content is one of the most popular forms of content consumed […]