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Automation Is Key to Delivering Consistent Customer Experiences

August 1, 2019

Via: CMSWire

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are excited about CX for some very good reasons:

  • 86% of shoppers are willing to pay more for better CX.
  • 73% of consumers consider CX an important factor that affects their purchasing decisions.
  • 65% of buyers find that a positive brand experience influences their decisions more than advertising.

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