Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are excited about CX for some very good reasons:
- 86% of shoppers are willing to pay more for better CX.
- 73% of consumers consider CX an important factor that affects their purchasing decisions.
- 65% of buyers find that a positive brand experience influences their decisions more than advertising.