In the digital age, content is currency. Governments, brands and personalities the world over leverage content in a myriad of forms to shape opinions and shift paradigms.
It’s no wonder then that content marketing is the most established form of digital marketing, even in the B2B space, where 91% of B2B companies said they use content marketing to engage with prospects and clients. And yet, the very same study shows that only 23% of companies are either having no success at all, or “minimal success” with content marketing. Furthermore, 53% consider their marketing efforts to be just “moderately successful.”
